Lotus Communications has rebranded one of its four Sports stations in Las Vegas to better emphasize its relationship with the VSiN Sports Betting network.
“1230 The Game” KLAV Las Vegas which already carried VSiN programming in all dayparts, will now be branded as “VSiN Las Vegas 1230 The Game“.
Lotus Las Vegas General Manager Natalie Marsh said, “We are thrilled to announce the rebranding of 1230 The Game as , solidifying our long-standing partnership with VSiN. As one of the first stations to bring VSiN content to terrestrial radio, we’ve always shared a commitment to delivering the best in sports betting insights to our listeners. This next step underscores our dedication to providing cutting-edge content and highlights the growth and impact of VSiN in the world of sports broadcasting.”
Lotus Las Vegas Sports Network Program Director Q Myers added, “Like everyone else involved in this partnership, I’m very excited to see the rebranding of 1230 The Game become officially VSiN Las Vegas 1230 The Game. We have had a lengthy partnership with VSiN and all this does is continue to grow it and take it to the next level. Excited about what’s to come next with the dedication from us and VSiN, forming VSIN Las Vegas 1230 The Game.”
VSiN President/Chief Business Officer Brian Musburger commented, “Lotus has been an amazing partner in helping VSiN build a passionate local following, hungry for credible sports betting information. It’s that passion, and the excitement of being at the center of the sports and entertainment capital of the world, that we try to capture for our audience in the rest of the country. We’re excited to kick off this relationship in time to bring non-stop coverage of the Big Game to our local listeners.”
